We dreamed of making the perfect NYC cupcakes. So we went out on the streets of New York and heard what you had to say about your cupcake experiences. We learned a ton; cupcake lovers are the best, kindest people ❤️ New Yorkers love sweets (almost as much as we do!) but don't like cupcakes that are too sweet, deliveries that arrive damaged, wasting time in long lines, and not having a delicious treat when they finally get home. So, we put that feedback at the heart of what we do. We removed the lines, made hand delivery standard, cut the sugar, and upped the flavor. We aren't just another brand that makes cupcakes. We make cupcakes that make you smile with every single bite.